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Free Report - 5 Tips To Accelerate Muscle Growth
Learn how to shatter through any plateau




   "No citizen has a right to be an amateur in the matter of physical training... What a disgrace it is for a man to grow old without ever seeing the beauty and strength of which his body is capable." - Socrates 




MISSION
Dedicated to helping 100,000 men who have plateaued and stopped making gains add their next 15 lbs of muscle while still getting leaner through advanced cyclical training and the Precision Hypertrophy Principles so that they can stop wasting their time and accelerate muscle growth even if they've struggled building muscle in the past without getting fat!  
REAL PEOPLE - REAL RESULTS

When I met Frank, I was coming to the end of my career with WWE and was experiencing an enormous amount of pain and discomfort in my shoulders and neck. Frank explained to me that even though I was strong, I had created major imbalances in my body. When he started training me with his basic technical principles I immediately noticed a difference. For the first time in my life I was focusing on posturing and strict kinesthetic movement with everything I did. Not only did I see immediate results when it came to better mobility and less pain, I got BIGGER, LEANER, & STRONGER in the process. The principles and philosophies Frank instilled in me I have now adopted as my weight training constitution. I have never been stronger, leaner, and most importantly pain free and happier. I am honored to call Frank Rich a friend and I have told him this personally, and am now happy to say publicly to the world… 

- Kevin Kiley Jr (Alex Riley WWE)


Working with Frank is the single greatest benefit to the transformation that I have made in my physique over the past year and was accomplished not by some cookie cutter, LA Fitness personal trainer diet and workout program, but by a meticulous attention to detail and a deeper understanding of bodybuilding, incorporating practical biochemistry and physiology into my plan, allowing for the most optimal progress to be acquired throughout the course of the program. The fact that Frank understands not everybody functions the same, allows for him to manipulate a variety of the multitude of factors that influence one's physique and make adjustments to best suit that particular individual.

- Michael Johnson "MJ" - Wayne State School of Medicine



As a former Marine I am no stranger to fitness and workout programs. Massthetic Muscle is hands down the best program I've ever completed. Why? Because Frank doesn't just tell you what to do, but also why you're doing it. And understanding the why behind anything one does is crucial to long-term success. Look no further, this is the real deal.

- Steeven Lerebours


The training program and diet were easy to follow yet effective. The exercises and volume of the workouts were just right so I could recover for the next training session. The diet and supplementation pushed me through my workouts like a beast; something I felt was lost and gone because of aging. Always positive, motivating, and knowledgeable I asked him tons of questions and he answered all of them in a timely manner; made adjustments according to my needs; and thus the results and knowledge I gained working with him in 3 months were more than I gained by myself in the previous 9 months. I was able to go from 183 lbs to 164 lbs, dropping body fat while building muscle. More importantly my mindset shifted, I have greater self-confidence, motivation, and drive which has carried over to my personal life. Will I work with Coach Frank again? Absolutely yes-- he has been instrumental in my transformation & fitness journey!!!

-Tan Mai



Frank, thank you so much for the awesome routine you put together. After hitting a plateau in my gym training I thought that was the best I was going to get at my age. You definitely proved that theory wrong. I loved the program and the diet and I thank you for the results and your support in taking my workouts to a new level. At 52 years old, I was able to add 10 lbs of muscle in just 12 weeks, while getting significantly leaner. I am feeling great and loving the new size! 

Thank you!

- Pete Morrisby
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WHAT THE EXPERTS ARE SAYING
"Frank's passion and commitment to excellence has allowed him to stand out in the crowded space of muscle building as one of the few experts that really gets in when it comes to intelligent muscle building. By continuing to learn from the leading experts, he has expanded on his areas of expertise, allowing him to create proven systems and programs that get his clients results. I am fully confident in recommended Frank's services to anyone seeking to learn the correct way to build muscle. 

-Vince Del Monte
Author, Living Large
Frank is an expert when it comes to educated muscle building & transformation training. He has both the practical experience and in-depth knowledge that few coaches posses and is one of the few muscle building coaches I would feel comfortable recommending to others. If you are wanting to add muscle or improve your physique with science backed knowledge then Frank's programs are a no-brainer.

-Rudy Mawer, MS
Sports Scientist, Celebrity Trainer
Frank’s knowledge and practical application to strength training will provide any trainee (whether beginner or advanced) with enormous benefit. If you're looking for mass, size, strength, or aesthetics, Frank's advanced training and nutritional approaches will get you crazy results. Aside from his knowledge on the subject, Frank is living testament that these methods really work because he actually "walks the walk." I highly recommend these techniques to building aesthetic muscle; they're the real deal.

-Kevin Shields, MS
Exercise Physiologist & Researcher
Before meeting Frank, I had plateaued for several years no matter how hard I trained. I've been using these muscle building techniques for the past year to get into the best shape of my life at age 40. I have single digit body fat percentage, noticeably more muscle mass and no more joint pain. Don't waste your time doing programs that don't work. No matter what your current knowledge level is, follow Frank's advice and you will see results!

-Jimmy Barker
CEO Tampa Testosterone & Certified Nutrition Coach
FEATURED BLOG POSTS
How To BOOST Strength & Power With Creatine
So here’s the deal. Whether you’ve been lifting weights for years or just getting started, you always hear about how supplementing with creatine will help you meet your strength and power goals... [Read More]
How To Create The PERFECT Workout
Programming your own workout can be an overwhelming task. A quick Google search on, “How To Create A Workout Plan” will yield you 276 million... [Read More]
12 Principles Of Progressive Overload
Unless you are completely new to resistance training and the idea of building muscle, then you have definitely heard the following statement before... [Read More]
5 Reasons You SHOULD Eat Carbs Every Night
Have you ever heard the following statement: Avoid eating carbs at night because they will be turned into and stored as body fat while you sleep?... [Read More]
8 Muscle Building Rules To Change Your Training Forever
When it comes to building our physiques, we’re all chasing after that “Golden Ticket”. We’re trying to find that “secret recipe”, or the overnight... [Read More]
The Curse Of NOW
Time is an asset, maybe our greatest asset, as we can never get it back, so we need to pay close attention to how we either invest or spend our time. [Read More]
Why You SHOULD TRAIN 2 Days In A Row
So here we are, it’s a new week and you’re ready to get back into the routine of hitting the gym, either first thing in the morning or after a long work day. [Read More]
Are You A Bodybuilder
Before he was Conan the Barbarian, The Terminator, a Kindergarten Cop, chairman of the Presidential Council on Physical Fitness and Sports... [Read More]
HOW CAN YOU WORK WITH FRANK
Massthetic Muscle
The Complete Guide To Building Lean Muscle Mass That Is Aesthetically Pleasing
Gone are the days of extreme bulking and cutting cycles. It is possible to build a world class physique packed with pounds of rock hard muscle without ever having to get fat. By utilizing 4 specialized training and programming techniques (Precision Hypertrophy Principles, Cyclical Training, 3-Phase Metabolic Fueling, & Anabolic Interval Sessions) you can boost testosterone & other muscle building hormones, break down the necessary muscle fiber tissue needed for growth, speed up the recovery process, and ignite fat burning by boosting the metabolic threshold. Add 10-15lbs of rock hard, lean mass in under 90 days, while getting leaner, and revealing abs like never before
Massthetic Arms - Neuromuscular Frequency Training (NFT)
Add 1 Inch To Your Arms In Just 30 Days 
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FREE REPORT - 5 Tips To Accelerate Muscle Growth
Learn how you can shatter through any plateau
5 proven strategies that you can implement immediately to accelerate your training, improve your workouts, and build your greatest physique.  
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